Everything Everywhere, the parent company of Orange and T-Mobile, has rebranded as EE and says it will offer its new 4G services exclusively through the new brand.
The new brand will co-exist alongside Orange and T-Mobile.
Last month Ofcom allowed the company to launch 4G mobile data services using its existing bandwidth. Other networks must wait for Ofcom to auction additional capacity for 4G – also referred to as LTE – services next year.
The company says it will also launch fibre broadband services giving homes and businesses fixed-line internet speeds typically ten times faster than current average broadband speeds.
Olaf Swantee, CEO of EE said: “Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better.
“We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.
“And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”