The return of Game of Thrones has clocked-up the biggest ever audience for a Sky entertainment programme ever with almost five million views so far.
According to the broadcaster, there have been 3.8 million views of the opening episode via the Sky platform including those who watched the 2am simulcast and 9pm showing live, as well as customers who watched on demand or through Sky+ recordings.
There have also been around one million views through the Sky Go app and Sky’s streaming service NOW TV.
The five million views smashed the previous record which saw 3.67 viewers watching the finale of Game of Thrones Season 5.
Gary Davey, Managing Director, Content, Sky commented:“Across Europe, the Game of Thrones phenomenon continues to build.
“We’re so proud that through our partnership with HBO we can be part of it, as well as offer our customers the flexibility to watch their favourite show in a way that suits them best.
“Three years ago we declared Game of Thrones to be the best TV series of all time. And as these numbers demonstrate, the show just keeps getting better.”