US bookseller Barnes & Noble says holiday season sales of its NOOK ebook readers and accessories fell by almost 67% compared to the previous year.
The fall meant the company took just $88.7 million in the nine-week holiday period ending December 28, 2013 from NOOK hardware sales.
In the same period the value of content sales fell 27.3% to $36.5 million.
Barnes & Noble are blaming “lower unit selling volume and lower average selling prices” for the falls.
In a press release, B&N CEO, Michael P. Huseby said: “Sales in the NOOK segment declined year-over-year largely because during the previous holiday season the company introduced two new tablet products, while no new tablets were introduced this year.
“Instead, we executed our plan to sell through our existing high-quality devices.”