UK O2 customers will soon be able to access popular games such as The Sims and Monopoly on their handsets thanks to a new deal between EA Mobile and O2’s parent company Telefónica.
The deal gives Telefónica’s operating businesses the ability to create innovative gaming promotions using titles from the EA catalogue.
O2 says rhe objective is to make it easy for customers to find the games that they are familiar with and to drive the uptake of mobile gaming, particularly amongst feature phone users.
UK customers will be the first to benefit from the deal, with the network offering its customers three months of free access to all EA Mobile games following their first download. It is then examining a number of potential promotions or special ‘gaming subscription’ services to offer customers.
“Our relationship with EA Mobile puts us as the epicentre of mobile gaming – which accounts for the highest percentage of downloaded Apps and is the largest paid mobile content market today,” said Matthew Key, Chairman & CEO of Telefónica Digital.
“By making a differentiated play in this most emotive and immersive entertainment medium we are fostering a much deeper connection with our customers.”