Set-top box developer Pace has set itself the aim of being the world-leader in low environmental impact products.
The ambition was set out by Neil Gaydon, Chief Executive Officer at Pace plc, who said the firm is “taking action to reduce our environmental impact across all aspects of our business – from products to our operations and supply chain.”
“Product development is where we have the greatest impact on the environment. Growing demand for our products across the world, which increasingly include more advanced and power hungry applications, means this is at the heart of our strategy.”
To deliver on this aspiration the company is targeting three key areas; power consumption, packaging and the phasing out of hazardous substances from all future products.
The announcement has been welcomed by the environmental lobby. Bob Harrison, Principal Scientific Consultant to the UK Government Market Transformation Programme, Consumer Electronics, said he was “pleased that Pace intends to continue its energy efficiency policy for product design – a strong leader is needed to meet the imminent new challenges of European and other National legislation for mandatory standby power limits and on-mode power efficiency for Consumer Electronic products.”
Noah Horowitz, a senior scientist at the Natural Resources Defense Council, said it was “truly exciting to see an electronics company establishing energy-smart products as the rule, not the exception,” adding “energy-efficient set-top boxes are precisely the kind of innovation that is needed to cut consumers’ electric bills and help reduce global warming pollution.”