iflix_logoSky has announced “a strategic partnership” with Southeast Asia streaming TV service iflix.

The service, which has over one million members, is available in Malaysia, Thailand and the Philippines and has plans to extend to new ASEAN markets in the coming months.

Users enjoy unlimited access to “tens of thousands of hours” of content from a library of Hollywood, Asian regional and local TV shows and movies which they can watch on multiple connected mobile devices including tablets and smart phones.

As part of the deal Sky is investing US$45 million in the service and will work with it “to identify areas of future collaboration across the high-growth emerging markets in which iflix operates”.

Andrew Griffith, Group Chief Financial Officer, Sky commented: “iflix has quickly established itself as Southeast Asia’s most exciting and fastest-growing streaming TV service.

“There are lots of opportunities for Sky and iflix to work together and share expertise as both companies continue to expand.  We are really looking forward to supporting Mark and his team deliver their ambitious plans”.

iflix co-founder and Group CEO, Mark Britt commented: “We are thrilled to welcome Sky to the iflix family. As pioneers in the global broadcasting industry and true leaders in television and media, they share our passion for delivering market-leading content and services through innovation.

“Sky’s investment will further support our commitment to providing our members with the best in entertainment.”