Orange today announced the latest instalment of the its Gold Spot series os cinema ads will star The Sweeney’s crime-fighting duo, Jack Regan (Ray Winstone) and George Carter (Ben Drew).
Premiering nationwide on Friday 3rd of August, the ad opens with Regan and Carter walking into an East End pub, ‘The Dog and Bone’, in search of a ‘potential target’.
From the moment they step inside they immediately sense that trouble is brewing as a series of unusual clues unfold in front of their eyes, including Orange beer taps aptly named ‘Texters Brew’ and ‘Voicemail Ale’, a Bluetooth head set on Victorian painting of a lady, and the barmaid filing her orange nails at the bar.
The Gold Spot climaxes with everyone in the pub staring at the dynamic pair, whilst singing the lyrics to the Electric Light Orchestra classic, Telephone Line. This gets all too much for Regan and Carter and they abandon their mission – fleeing the pub. As they do, a message reminds cinema goers to switch off their mobile phones before the film begins.
Regan said: “We only came in ‘cos Haskins gave us a lead on a target but we had no choice but to leave once they all started singing at us. Not a typical day for The Sweeney.”
Carter added: “Can’t believe we’ve been framed by Orange, I knew something was going down when the darts player asked me to call him.”
Spencer McHugh, Brand Director at Orange UK: “It’s been fantastic teaming up with Regan and Carter, two of Britain’s most iconic detectives in what must be one of their most bizarre stakeouts yet.
“The Sweeney is set to be one of the biggest British box office hits of the year, so we’re sure that Orange customers and cinema-goers alike will really enjoy seeing what would have happened if Orange had been involved”.