New UK WiFi data suggests Android tablets such as the Kindle Fire are catching up in popularity with Apple’s iPad.
Hotspot provider The Cloud compared its network traffic on January 8th 2014 – the first day after Christmas on which the majority of UK are back at work and new devices have been registered – with the same day the year before.
The study revealed a 307% increase in Android usage versus “a significantly lower 106%” increase for the iPad. Overall there was a 114% increase in the number of tablets accessing the network.
Vince Russell, Managing Director, The Cloud, said: “What’s stood out in the first few weeks of 2014 is the rise in Android tablets using our WiFi compared with this time last year.
“To us this highlights the rise of the tablet industry which was once all about the iPad, but other devices have now made their mark.
“The figures also show how we are becoming more tablet-obsessed as a nation. Since the start of 2014, the UK has spent over 39 million tablet-based minutes online. With everything from online banking to retail and healthcare being increasingly tablet-based, we expect usage to grow even more over the next 12 months.”