Virgin Media says owners of its new TiVo box will be able to enjoy archive performances and live backstage footage from the V Festival thanks to a new app which will be available from August 10th.
The TiVo allows Virgin Media to easily add one-off apps to every customer’s box, bringing them new content and features.
As standard the box includes apps for BBC iPlayer, Twitter and YouTube and last month Virgin Media added a dedicated Harry Potter app to mark the release of the final film in the series.
Yesterday the cableco released figures suggesting the apps feature had been a major hit with its 50,000 TiVo households.
According to the firm’s figures, 79% of all the TiVo set-top boxes were used to access an app with each box launching apps 4.5 times a week on average.
Virgin Media have also revealed that TiVo users are shifting away from the EPG as a means of finding programmes.
Data released by Virgin suggests a quarter of all programmes were watched via search or some other non-EPG option and that half of the most watched shows on the platform aren’t in the official BARB TV Top Ten.
Cindy Rose, executive director of digital entertainment at Virgin Media said: “TV will never be the same again. Our TiVo Service takes television viewing to another level by seamlessly combining traditional channels and On Demand with the best of the web, making it easier to find and uncover amazing programmes.
“The discovery tools for the next generation will be search, browsable collections and recommendations. There’s such a vast world of great entertainment that it’s exciting our early adopters are already exploring what the TiVo Service can do and we’ll continue to refine and build upon our lead in connected TVs.”