BT has become the “exclusive lead partner” of all Home Nations football teams in a series of deals which will provide “specific focus and investment across grassroots, women’s and disability football”.
The deal, which will also see the BT logo appear on all men’s, women’s, youth and disability teams from next month, forms part of the group’s new brand and sponsorship strategy to champion the UK.
Today’s deal builds on a previously announced five-year deal with The FA with new BT branded training kit worn by the England Women’s team at the World Cup and the Nations League Finals for the England Men’s Team.
BT will now support all UK Home Nations, partnering with the SFA, FAW and the IFA and the telecoms giant says more details about “the broader ambitions” of today’s deals will be revealed in the coming.
Marc Allera, Chief Executive of BT’s Consumer Division, said: “To be the lead partner for all four nations across the UK is a proud moment for BT and supports our ambition to be a national champion across the UK.
“These partnerships will reach all areas of football, including grassroots football and communities across all four nations.”
Ian Maxwell, Scottish FA Chief Executive: “We look forward to a successful and enduring partnership with BT to reinforce Scottish football’s position as the national sport.
“The partnership is designed to ensure BT’s commitment is visible at all stages of international football – from the men’s, women’s and disability national teams to youth national teams. It will also help the Scottish FA in its objective to inspire future generations of national team players and supporters.”
Jonathan Ford, Chief Executive of the Football Association of Wales, said: “The FAW are delighted BT will become exclusive Lead Partner of our National teams.
“We are really excited about this partnership developing with the expertise and services that BT have to offer.”
Patrick Nelson, Irish FA Chief Executive, said: “We are delighted to welcome BT as the title sponsor of our men’s, boys’ and disability teams.
“The deal with BT will also allow us to develop the game further at all levels in Northern Ireland and we are confident it will be a positive partnership for both ourselves and BT.
“We are confident BT’s support will be of immense benefit to the association as we strive to promote, foster and develop football for all in Northern Ireland.”