Live Streaming is something that you can do from your own personal device, such as your mobile when you are on the go as long as you have an Internet connection.
You can go onto sites like YouTube and see what is currently being streamed live. Streaming does bring great benefits to the user, with the content it makes available which is all current and live.
News
With live streaming, you can watch the news on your phone wherever you are if you are on the Internet. This means that people are immediately informed and have real time access to what is happening in the world. Many broadcasters allow you to stream their news channels on their website or on YouTube.
Live streaming also gives people the opportunity to broadcast an event live themselves and share it on social media. This is an incredible platform for independent journalists who only need a social media account, and immediately followers are able to access their live content when they visit their page.
Business conferences and keynotes
Live streaming is a great platform for businesses that are holding conferences or launching a new product. It allows them, by using their websites or social media pages, a free platform to live stream the unveiling of a new product.
Mainstream news organisations are unlikely to cover the launch of a new product live, but live streaming means the business can give that product straight to their audience. This is also very useful for big organisations that want to broadcast their conferences to their employees.
They can easily send out a link to the live stream, and everyone in the company with access to a computer can witness the conference. This is a key benefit of live streaming in a nutshell, it is immediate access to information.
Gaming
Live streaming has created a whole new aspect to the online gaming world. Platforms such as Twitch allow gamers to stream themselves whilst they are playing video games. Fans or fellow gamers are able to interact with the streamer through webchat.
Many gamers who are very skilled, charismatic or funny have made a career and a successful living by building up a huge fanbase just by recording themselves playing video games. Even online casino brands are getting in on the action, Unibet have been leaders in this area with an Open Livestream service which allows anyone to view live tournaments and events.
Sports
Many of us are now watch sporting events through live streaming. There are a number of platforms to do this on. Sky and BT allow customers to download an app or use a web browser to live stream their channels. Amazon has sporting rights to stream a number of live events.
Twitter has the rights to stream some NFL games. Because of the popularity of live sports, streaming it is revolutionary. With more than 20 billion devices expected to be part of the Internet of Things by 2020, it is very likely that media companies will focus more on live streaming their main method of broadcasting.