Ofcom’s research shows only one in ten internet consumers are familiar with the term ‘traffic management’ and that only one per cent have considered the policy when choosing their broadband service.
It wants ISPs to do more to inform users how their use of fixed-line and mobile broadband might be limited.
Claudio Pollack, Ofcom’s Consumer Group Director, said: “It’s important that ISPs provide clear and transparent information on their traffic management policies to help consumers make informed choices when buying their internet service.
“Ofcom will continue to work with industry to ensure this information meets the needs of consumers and explore further ways of improving awareness of traffic management.”
The guide is available to download from the Ofcom website.