Virgin Media is looking to beef up its TV business by appointing industry veteran David Bouchier to the new role of Chief Digital Entertainment Officer.
Bouchier has previously worked for BSkyB in the UK and for News Corporation where he served as Managing Director, Programming for Sky Italia. He later set up his own pay television channels including the pre-school channel JimJam which is now broadcast internationally.
In his new role he’ll be responsible for leading Virgin Media’s existing Content, Programming and Digital Entertainment teams as the firm seeks to “further develop” its “TV and entertainment proposition”.
The appointment is likely to fuel speculation that Virgin, which currently owns no in-house channels and is entirely reliant on reselling third party content including channels owned by BT and Sky, could return to the content business.
Tom Mockridge, Virgin Media Chief Executive Officer, said: “I am delighted we have secured an executive of David’s calibre to lead our digital entertainment business.
“His depth of experience will help us develop the true potential of the award winning TV and entertainment services offered by Virgin Media.”
David Bouchier, Chief Digital Entertainment Officer, said: “I am very excited to be joining a business which is making significant investments in what is already the UK’s most comprehensive TV and entertainment service.”
