Virgin Media has agreed a long term programming deal with Turner which guarantees customers in the UK and Ireland will continue to enjoy favourite channels like Cartoon Network, Boomerang, Cartoonito, TCM and CNN International.
The deal also brings Cartoon Network in HD to customers in Ireland for the first time and includes a new catch-up TV and box sets service which will give access “to hundreds of hours” of cartoons.
Under the deal Turner has also guaranteed support for Virgin Media’s future product launches. The firm is due to launch a new set top box in the coming months.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media said: “Our new deal with Turner means our customers will be able to access a wealth of on-demand programs, as well as continuing to enjoy some of the very best TV from channels as diverse as Cartoon Network, TCM and CNN International.
“We are committed to giving our customers the very best TV to watch, when and how they want, and it’s fantastic to work with partners who think in the same way.”
Ian McDonough, Senior Vice President and Managing Director, Turner, Northern Europe commented: “We’re very excited about strengthening our much valued partnership with Virgin Media, built around our premium kids and entertainment brands.
“At Turner we are committed to delivering the best curated branded experiences to our audiences, wherever they are.
“We look forward to working closely with Virgin Media to deliver entertaining channels and on-demand content that captures the growing appetite of our audiences for many years to come.”