Sky is raising the monthly price of its Now TV streaming service, which offers contract-free access to its movie, entertainment and sports channels, from May.
The service can be accessed via smartphone and tablet apps, as well as with a dedicated Now TV box and on selected smart TV platforms.
A one day subscription to Sky Sports costs £9.99, while a monthly movie and entertainment ‘pass’ cost £8.99 and £4.99 respectively.
Users are free to subscribe to as many or as few ‘packs’ as they wish and can cancel at any time.
When Sky launched the £4.99 entertainment ‘pass’ – which includes access to its flagship Sky Atlantic channel – last October it described the ultra-low monthly fee as an “introductory offer”.
The pay-TV giant has now announced that prices will increase from May 29th with the cost of an entertainment ‘pass’ rising to £6.99 and a Sky Movies monthly pass increasing to £9.99.
The Sky Sports day pass remains unchanged.
Now TV’s representatives have been asked to confirm whether the increase applies to all customers or just those signing up from today. We’ll update you if we hear more.