Channel 5 has begun rolling out its previously announced rebrand, bringing both its main linear channel and catch-up app together under the unified brand of 5.
The updated app, previously known as My5, now offers a strengthened line-up of content.
In addition to 5’s own shows, viewers can watch a library of content from CBS, Comedy Central and MTV Entertainment Studios all of which, like 5, are owned by Paramount.
They can also enjoy subscription-free access to a sample of hits from Paramount+, the group’s premium subscription streaming service, plus a line-up of 15 FAST channels built around some of Paramount’s most popular shows, and streamed versions of 5’s linear channel portfolio.
The revamped app will roll out across all platforms and devices where My5 is currently available over the next few months, with launches confirmed for Sky, Virgin Media, EE TV & TalkTalk, Freely, Freeview Play, Samsung, and LG TVs, plus Fire TV, Roku, Google TV, Apple TV, iOS & Android devices and on channel5.com.
To support the rebranding, 5 will be running its biggest ever marketing campaign built around the strapline ‘It’s all on 5’.
Sarah Rose, President of 5 and UK Regional Lead at Paramount, said: “This is the start of a new and exciting era for 5 as we bring together our linear and streaming services under one clear brand.
“Everything our audience and our advertisers already love about Channel 5 will be central to this relaunch – but there will be much more besides, with a huge array of content from the Paramount family and beyond, new live channels and a brand-new user experience for our streaming product.”
Ben Frow, Chief Content Officer at 5, added: “We have always been led by our audience and bringing Channel 5 and My5 together as 5 reflects our ambition that they can watch or stream whichever way suits them best.
“There is huge breadth of new content on streaming for viewers to discover, but the heart of 5 will always be our commitment to originated, UK produced public service content – including our award winning factual and more hours of original drama than we have ever commissioned.
“With an unmissable nationwide marketing campaign that is bigger than anything we’ve done before, I hope we can open the eyes of those who haven’t previously watched with us to some of the fantastic shows we have to entertain them.”