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Foyles launches new eBook app

February 9, 2012 - Staff@seenituk

London-based bookseller Foyles has released a new eBook app for Apple’s iPad and iPhone and devices powered by Android.

The free app is powered by Txtr and allows users to import books protected by Adobe’s DRM system which they may have purchased from other booksellers.

For example, an iPad or smartphone user with an existing collection of books purchased from Waterstones would be able to add them to the app for reading on their device.

Sam Husain, Foyles’ Chief Executive, said the retailer was “very excited by the developments in reading and bookselling afforded by digital technology. Our new eBook store and apps, Foyles powered by txtr, will make buying and reading eBooks as easy as possible, without the added expense of having to buy new hardware. It is the next step in our on-going journey to serve our customers with a choice of books, across the widest possible range, in every format.”

Christophe Maire, CEO of txtr, commented: “The partnership with Foyles is another step for txtr in the fast growing English language eBook market. Foyles is for book lovers what brands such as Rolls Royce or Aston Martin are for car aficionados. The quality of their specialism is well-known and the depth of their offering is internationally renowned. Together, it is our intention to take eBook shop management to that same level.”

The app is available from iTunes and the Android Marketplace.

This article was update on February 13th.

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