Hisense has announced its range of Roku-powered smart TVs will be available in Argos stores across the UK from November 29th.
Available in 43”, 50”, 55” and 65” screen sizes, the 4K HDR TVs feature Roku OS which gives access to thousands of streaming apps including major names such as Netflix, Prime Video and NOW TV.
The range also supports Freeview Play, ensuring easy access to popular catch-up apps from the BBC, Channel 4, ITV and Channel 5, and include universal search so the user can find content in multiple apps with a single search.
Arun Bhatoye, Senior Marketing Manager at Hisense, said: “We are incredibly proud to launch the first Roku TV models in the UK.
“These new 4K TVs offer stellar picture quality, endless entertainment and an affordable price. We are now just days away from the UK’s first Roku TV models to hit the stands; it’s a very exciting time.”
Bart Bomers, VP EMEA at Roku, added: “We are thrilled to launch Roku TV in Europe, starting with the UK.
“Roku TV models have been incredibly popular in the U.S. for years. Roku TV models simply offer a fantastic smart TV experience: are simple to use, packed with entertainment and deliver exceptional value.”
43” 4K HDR Hisense Roku TV – 329 GBP
50” 4K HDR Hisense Roku TV – 379 GBP
55” 4K HDR Hisense Roku TV – 479 GBP
65” 4K HDR Hisense Roku TV – 649 GBP
Media analyst Paolo Pescatore said the TVs “are packed with sought after features at a jaw dropping price” and would appeal to viewers who “are starting to get frustrated as to where and how to watch their favourite TV shows.”
He added: “Access to a wide range of content from a simple user interface will strongly resonate with consumers” but cautioned that the TVs “need to be available in more retailers” to help them stand out in an increasingly crowded market.