LG was the world’s best selling brand of OLED TVs last year, with a market share of more than 52% according to market research firm Omdia.
The firm’s data shows LG shipped 3.18 million OLED TV units last year, a third of which were in the fourth-quarter, making it the top selling brand for a 12th consecutive year.
OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at USD 1,500 and above, marking an 8.5 percentage point increase from the previous year.
With the market expected to exceed 50 percent this year, LG says it’s “committed to driving innovation and maintaining its leadership in the OLED TV industry.”
The number of ultra-large OLED TV shipments has also increased, comprising 16 percent of the entire OLED TV market. LG dominated this market with a 57.5 percent share in 2024 for OLED screens of 75 inches and above.